Of course in reality there exist not only no pure black or white there are also those in between greys.
Still unsure of which way they should go?. In the end is up to you to decide. How you use the force determines your chosen path..
Choose a Force to follow..
|Darth Vader Just Got his Suit|
Black Hat SEO works just like the Dark Side, you gain power through negative emotions lust, greed, anger, ambition etc.. You do not need as much commitment compared to the whites. Dark power rise faster..
Black Hat does not obey the search engine's guidelines and are often deceiving, providing content that are irrelevant and useless. Their technique includes
Keywords Stuffing- Spam keywords in the article or meta tag that dont usually have any relationship with the page context.
Cloaking - Creating door way pages that are highly optimised with keywords to rank on the search engine. At which the end user would be directed to another page if they decide to visit it.
Links Buying - buying Inbound/ back links from other sites that helps boost the value for the site.
Scraping and Spinning - this is just a higher level of plagiarism ..taking articles from others and spun it
However! there is one important thing to note.. The dark side have no control over the power, is the power that controls them.
Once you get caught by google (I am only taking about Google since so many people are using it right now and is my best friend lol) you will have to face the consequences.. your beloved site will either be put into Google's sandbox or removed... till then you will be having a hard time to rank your site...
Well done "Youngling" ! to encourage you to move on.. A video for you, here I have
Yoda - Feel the Force By melodysheep/Symphony of Science
White Hat SEO on the other hand requires a lot of hard work and patience to achieve the results Is like training to become a Jedi o.o.... And You definitely have full control over the force.
Very different from Vader's black helmet white hat also kown as ethical seo follows the search engine's guidelines strictly.. Bounding themselves to the code of Jedi, morality and justice.
White hat methods includes
Quality Content- creating content that are informative to the users. Content is King and is lasting.. readers want to read something that is worth their time.
Appropriate Title and Description - clearly summarises the page. Users know at instance what your page is about when they search for it.
Link Building - build organic backlinks by the means of using social media. Fackbook twitter.. if people likes to read your stuff they will probably link back to you.
Good site navigation and interface - when a visitor land on your page they want to have a good experience clear layout and navigation. No one likes to recommend a page that is cluttered.
Remember the force of white hat power is permanent and stable.. Although it requires alot of hard work and patience but in the end you will always be the successor in this game.
May the Force Be with You...
STAR WARS Theme by John Williams